More visibility. More appointments. Better tracking. Smarter growth.

The dental marketing agency built for booked patients.

We help dental clinics turn Google traffic into tracked patient appointments.

One clinic per areaWe take a single practice per market and work only for them. If your area is taken, we will say so rather than compete against our own client.

Get a free growth audit

Tell us where the practice is today. We look at your profile, your treatment pages and how inquiries are tracked, then say what to fix first.

One clinic per area. By submitting you agree to our Privacy Policy.

Dental SEO/AI Search (GEO)/Implant Marketing/Invisalign Marketing/Oral Surgery/Pediatric Dentistry/Google Ads/ChatGPT Ads/Local SEO/Website Design/Online Booking/Call Tracking/Review Growth/Secure Forms/Dashboard Reporting/
Dental SEO/AI Search (GEO)/Implant Marketing/Invisalign Marketing/Oral Surgery/Pediatric Dentistry/Google Ads/ChatGPT Ads/Local SEO/Website Design/Online Booking/Call Tracking/Review Growth/Secure Forms/Dashboard Reporting/
The Problem

Dental marketing is hard to measure when everything is disconnected.

Most clinics invest in websites, ads, or SEO — but cannot connect calls, forms, bookings, and reviews back to marketing channels. ScaleUp Dental fixes that with a connected system built for clinics across Canada and the United States.

Dental Marketing Agency

What a dental marketing agency should actually do for your clinic

Most dental marketing agencies sell activity: posts, rankings, and monthly reports full of clicks. ScaleUp Dental is a dental-only marketing agency for clinics across Canada and the United States, and we judge our work by a different number: how many patients book.

That means looking at the whole path a patient takes, from the Google search to the phone call to the confirmed appointment, and fixing the weakest step first. Sometimes that is SEO or Google Ads. Often it is the website, the booking path, or calls nobody returns.

Our approach is built on research. In our study of 213 Canadian dental clinic websites, keyword coverage was associated with organic traffic far more strongly than backlink authority: a correlation of +0.88 versus +0.36. Read the 213-clinic study

  • Dental only: we work with dental clinics and nothing else, so we know the treatments, the patient questions, and the advertising rules.
  • One connected system: SEO, Google Ads, websites, online booking, call tracking, reviews, secure forms, and reporting work together instead of as separate deliverables.
  • Reporting that separates stages: an inquiry, a booking request, and a confirmed appointment are counted separately, so you can see what actually fills the schedule.
  • Published pricing: plans run from $400 to $3,500 per month, and website setup is $1,250 one-time with a year of hosting included. AI search optimization is included in the two larger plans. Ad spend and third-party tools are always quoted separately.
  • No guarantees we cannot keep: nobody controls Google rankings or patient decisions, so we never promise them.
The System

Visibility + Conversion + Tracking & Growth

Visibility

Problem: Patients search on Google but do not find the clinic.

Solution: Local SEO, Google Business Profile, city pages, service pages, Google Ads, and review growth.

Conversion

Problem: Website visitors do not become calls, forms, or bookings.

Solution: Dental website design, landing pages, call buttons, booking buttons, secure forms, and trust elements.

Tracking & Growth

Problem: The clinic spends money but cannot see which channels create real opportunities.

Solution: Call tracking, booking attribution, form tracking, missed-call reports, dashboards, and monthly growth reviews.

Our Services

One connected system — not random deliverables

Each module supports tracked patient appointments: SEO, AI search optimization (GEO), Google Ads, websites, booking, call tracking, reviews, secure forms, and dashboard reporting.

Dental SEO Services

Dental SEO connects your clinic to patients searching on Google and Google Maps. As a dental SEO agency working only with dental practices, we treat dental SEO ...

Read more

AI Search Optimization for Dentists

AI Overviews now sit above the organic results on most informational dental searches in Canada. We measured 100 Canadian dental keywords: 94% of cost and insura...

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Local SEO for Dentists

Local SEO for dentists is how clinics appear in Google Maps and the local pack when patients search nearby. We strengthen Google Business Profile, citations, re...

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Google Ads for Dentists

Google Ads helps dental clinics capture high-intent searches for new patients, implants, Invisalign, emergency care, and CDCP-related queries. We structure camp...

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ChatGPT Ads for Dentists

OpenAI began serving ads in ChatGPT in February 2026 and confirmed them live for Canadian advertisers in April 2026. We get asked whether a dental practice shou...

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Dental Implant Marketing

Most implant marketing aims at the one keyword everybody aims at. In Canada "dental implants" draws 5,700 searches a month at a difficulty of 64, and the clinic...

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Invisalign & Clear Aligner Marketing

Invisalign is one of the most searched terms in Canadian dentistry — 32,000 a month — and one of the hardest, at difficulty 65. The useful part of the category ...

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Cosmetic Dentistry Marketing

Cosmetic terms produce the biggest numbers in dental search and some of the worst returns. "Veneers" draws 18,000 Canadian searches a month but returns 0.33 cli...

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Endodontist Marketing

"Endodontist" draws 1,900 Canadian searches a month at a keyword difficulty of 0, with a cost per click of $2.50. "Root canal" draws 14,000 at a difficulty of 6...

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AI Search · GEO

Patients now read the answer before they click

Google AI Overviews sit above the organic results on most informational dental searches. We measured 100 Canadian dental keywords covering 242,500 monthly searches to find out exactly where they appear.

Generative engine optimization is the work of being a source those answers cite. We build it into the Patient Growth and Practice Scale plans rather than selling it as an extra, because it targets different queries than local search work — and because the clinics that treat it as an afterthought are invisible at the research stage.

  • AI crawler access check — rare (we measured 2% of Canadian dental sites) but fatal to citation if it is you
  • Answer-ready cost, comparison and candidacy pages
  • Entity and structured data so the practice resolves, rather than being guessed at
  • Citation monitoring tracked over time, not a one-off screenshot
94%

of cost and insurance searches return an AI Overview

92%

of treatment comparison searches return one

10%

of searches naming a city — local SEO still decides those

61%

of sampled search volume sits on AI Overview keywords

Source: ScaleUp Dental analysis of 100 Canadian dental keywords, Ahrefs, October 2026. Paid placement is a separate question —read our position on ChatGPT ads.

Plans

A stage-based growth path for every clinic

Start where you are. Upgrade as visibility, conversion, and tracking mature.

Stage 1: Get Found

Starter Visibility Plan

Regular price$500/month
Current offer
$400/month

Low-risk entry for clinics that need Google visibility foundations.

  • Google Business Profile optimization
  • Local SEO foundation
  • Review growth guidance
  • Basic visibility reporting
  • Monthly recommendations
Talk to us about this plan →
Stage 2: Build the Foundation

Dental Website Setup

$1,250one-time

Professional, mobile-friendly, SEO-ready website with conversion elements — and a full year of hosting included.

  • Mobile-friendly dental website design
  • One year of hosting included, no hidden fee
  • Core service pages
  • Call & booking buttons
  • Secure form integration
  • + 2 more included
Talk to us about this plan →
Stage 3: Generate Inquiries

Patient Growth Plan

$2,000/month

Core recurring plan for SEO, AI search optimization, ads, reviews, booking support, and tracking.

  • Dental SEO & content
  • AI search optimization (GEO) — answer-ready pages & FAQ schema
  • AI crawler access & entity data
  • Google Ads management
  • Review workflow support
  • + 2 more included
Talk to us about this plan →
Stage 4: Scale with Data

Practice Scale Plan

$3,500/month

Full-system marketing across search, AI answers, and AI ad platforms, with advanced tracking and strategy.

  • Dental Website Setup included ($1,250 value, hosting year included)
  • Everything in Patient Growth
  • AI search optimization (GEO) at full site scope
  • Citation monitoring across AI assistants
  • AI ad platform management (ChatGPT Ads) where targeting fits your catchment
  • + 5 more included
Bonus includedFREE Dental Website Setup$1,250 one-time valueIncluded at no additional charge when you start directly with Practice Scale, hosting year included.
Talk to us about this plan →
Trust & Compliance

Professional, market-aware messaging for Canadian and U.S. clinics

  • We improve visibility and local SEO — we do not guarantee first-page rankings or #1 map placement.
  • We focus on measurable patient inquiries and tracked appointment opportunities — not guaranteed patients or revenue.
  • CDCP pages use clinic-approved wording for clinics that actually accept CDCP; we never imply treatment is free.
  • Secure forms support PIPEDA-aware and HIPAA-aware workflows through trusted third-party platforms — not self-hosted medical data without proper infrastructure.
About ScaleUp Dental
Dental marketing dashboard reporting
FAQ

Common questions from clinic owners

What does a dental marketing agency do?

A dental marketing agency helps a clinic attract and book new patients: improving local search and Google Business Profile visibility, building or fixing the website, running Google Ads, setting up call and form tracking, managing reviews, and reporting on results. A good one measures booked appointments, not just clicks and rankings.

How much does a dental marketing agency cost?

It varies widely by scope and market. Canadian dental agencies that publish rates sit roughly between $500 and $5,000 a month, and SEO-only retainers in Toronto commonly start around $2,000. Our plans run from $400 per month for local search foundations to $3,500 for a full system, with website setup at $1,250 one-time including a year of hosting. Ad spend and third-party software are separate. Whatever agency you consider, ask exactly what is included and how results will be measured.

How do I choose a dental marketing company?

Ask what they will publish or change in the first months, how they will show which calls and forms became patients, what happens to your website and accounts if you leave, and whether they promise rankings. Be cautious of guarantees, long lock-in contracts, and reports that only show traffic.

What makes ScaleUp Dental different from a general marketing agency?

We are dental-focused and serve clinics across Canada and the United States. We connect SEO, ads, websites, booking, call tracking, reviews, and reporting into one measurable patient acquisition system — not isolated deliverables.

What is GEO, and is it different from dental SEO?

Generative engine optimization is the work of becoming a source that AI-generated answers cite, rather than only ranking in the links below them. It overlaps with good SEO but is not the same job. We measured 100 Canadian dental keywords: 94% of cost and insurance questions and 92% of treatment comparison questions now return a Google AI Overview, while searches naming a city return one only 10% of the time. So local search still decides local visibility, and GEO addresses the research stage before it. It is included in our Patient Growth and Practice Scale plans rather than sold separately.

Can a dental clinic advertise inside ChatGPT?

Technically yes in Canada, but for most single-location clinics it is not worth doing yet. ChatGPT ads went live for Canadian advertisers in April 2026, and as of October 2026 campaign geography is country-level only — there is no province, city or postal-code targeting, and no demographic or remarketing audiences. A Toronto practice would be paying to reach all of Canada. Our Practice Scale plan covers the quarterly platform watch and switches campaigns on when sub-national targeting arrives; multi-location groups with national reach can run it today. Until then, earning citations in AI answers is the better use of the same budget.

What is a Free Dental Growth Audit?

A practical review of your Google Business Profile, website conversion, reviews, competitors, and tracking gaps — with a recommendation mapped to the right plan for your stage.

Do you guarantee rankings or patient volume?

No. We improve visibility and conversion with ethical, compliant language and focus on tracked patient opportunities — qualified calls, forms, and booking requests.

Which plan should my clinic start with?

Starter Visibility is $400 per month for local search foundations. Dental Website Setup is $1,250 one-time with the first year of hosting included. Patient Growth is $2,000 per month for connected SEO, AI search optimization, ads and tracking. Practice Scale is $3,500 per month, adds AI ad platform management and citation monitoring, includes the website setup, and comes with one-clinic-per-area exclusivity. The two recurring rates are founding client pricing, locked for the first three practices.

Is ad spend included in your monthly fee?

Google Ads spend, third-party software, hosting, and custom development are quoted separately unless explicitly included in your agreement.

Do you support CDCP-related marketing?

Yes — for clinics that accept CDCP and approve compliant page content. We never imply treatment is free or guarantee coverage outcomes.

Free Consultation

Ready to see what's possible for your clinic?

Request a Free Dental Growth Audit — we review your Google presence, website conversion, reviews, competitors, and tracking gaps.

ScaleUpDental
Services
Contact
Monday – Friday, 9:00 AM – 6:00 PM ET
Toronto, Ontario, Canada
info@scaleupdental.com
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