No. ScaleUp Dental serves clinics remotely. State and city pages describe service areas and market strategy, not local office locations.
Market overview
Bigger markets, and far less forgiving paid search
We work with U.S. practices on the same path from search to booked appointment, with the market measured before anything is proposed. U.S. dental markets are larger and more contested than Canadian ones: Austin clicks cost about $11.00, Orlando returns 2.27 clicks per search, and San Diego sits at a keyword difficulty of 0 on 1,500 monthly searches. Advertising standards are set state by state and we confirm current rules rather than applying a Canadian template.
Local proof
What makes this market distinct
US dental markets are larger and considerably more contested than Canadian ones, and the regulatory context differs by state. We work with US clinics, but we do not claim the same depth of measured market data there that we hold for Canada, where our research covers 213 clinics, 100 keywords and 195 clinic websites.
Services
What we do for practices across United States
Most practices start with two or three of these. The free audit says which ones, and in what order, for your clinic specifically.
Case result
What this work looks like when it lands
One dental practice we work with, over the course of the engagement. Leads and booked patients are counted separately, because they are not the same number.
2080
monthly new leads
1365
monthly new patients
Results from a ScaleUp Dental client engagement. The practice asked not to be identified. Individual results depend on market, service mix, capacity and budget, and we do not present these as typical or as a forecast for a United States practice.
Pricing
What this costs a United States practice
Published rates, not a quote you have to ask for. The two recurring plans both include AI search optimization, and they are founding client pricing — locked for the first three practices we take on.
- Starter Visibility Plan$400/month
- Patient Growth Plan$2,000/month
- Practice Scale Plan$3,500/month
- Dental Website Setup$1,250one-time
Advertising spend and third-party software are quoted separately. Prices in Canadian dollars, taxes additional.
See what each plan includesWorth reading first
Before you hire anyone
Our own research, published in full. Most of it is inconvenient for the way this industry sells, which is rather the point.
- Dental Website SEO: We Audited 213 Canadian Clinics and Technical Health Predicted NothingWe ran a 12-point technical audit on every clinic in our Canadian dental dataset. 100% pass HTTPS and mobile, 80% c…
- How Dental Clinics Appear in Google AI OverviewsWe measured 100 Canadian dental keywords. AI Overviews answer 94% of cost questions and 92% of comparison questions…
- How to Choose a Dental SEO or Marketing Company in CanadaSeven questions that separate dental marketing companies doing real work from those selling backlink packages, plus…
- How to Choose a Dental Google Ads AgencyReal Canadian dental CPCs, the questions that separate a managed account from a set-and-forget one, and why the che…
Strategy for this market
What we would prioritize
State-to-city research
Use state hubs to organize regional guidance, then develop metro or city pages only where the content can answer distinct local questions.
Conversion and attribution
Measure calls, forms, and booking actions by channel while keeping protected health information out of ordinary marketing analytics.
Market-specific campaigns
Align services, ad groups, landing pages, reviews, and multilingual content with the clinic’s real patients and capabilities.
Browse deeper
State hubs
These links lead to pages with their own market context; they are not a bulk-generated city list.
Privacy and advertising context
U.S. federal and state-aware workflows
U.S. clinics may need HIPAA-aware handling when protected health information is involved, while state privacy and dental advertising rules can add separate obligations. Scope and vendor responsibilities should be reviewed for each clinic; we do not present a marketing setup as a legal-compliance guarantee.
Service-area note: This page does not claim a ScaleUp Dental office or physical address in United States.
FAQ
Do you have offices in every state listed?
Do you guarantee HIPAA compliance?
No. We support HIPAA-aware workflows and appropriate vendor selection, but the clinic and its legal or compliance advisors must confirm the obligations that apply.
Do you provide dental SEO across United States?
Yes. Dental SEO for United States practices covers the treatment and location pages patients search for, the Google Business Profile that decides most local visibility, and the internal linking that connects them. In our study of 213 Canadian dental clinics, keyword coverage tracked organic traffic at +0.88 while Domain Rating managed +0.36 — so the work is building pages worth ranking, not buying links.
Can a United States dental clinic appear in Google AI Overviews?
Yes, and that is what generative engine optimization (GEO) is for. We measured 100 Canadian dental keywords: 94% of cost and insurance questions and 92% of treatment comparison questions now return an AI Overview, while searches naming a city return one only 10% of the time. So a United States practice gets cited by answering cost, comparison and candidacy questions in a form an assistant can quote, with FAQ schema and entity data behind it. Nobody can guarantee a citation, and anyone who does is describing something they do not control.
Do you manage Google Ads and PPC for United States dentists?
Yes. Pay-per-click for a United States dental practice means a radius around the clinic rather than a whole region, a negative keyword list that excludes jobs, courses and insurance research, and landing pages that continue the ad instead of dropping people on a homepage. We report cost per booked appointment, not cost per click — the cheapest clicks in dentistry are usually the ones furthest from a booking.
Do you run Facebook and Instagram ads for United States dental practices?
Yes, for the treatments they suit. Meta ads create demand rather than capture it, so they work for elective, visual cases with a long decision window — clear aligners, veneers, whitening, implants — and not for emergency or routine care, where the patient is already searching. We will tell a United States clinic when the honest answer is that Google and the Business Profile should come first.
What does dental marketing cost across United States?
Plans run from $400 a month for local search foundations to $3,500 a month for the full system, and a website is $1,250 one-time with the first year of hosting included. The two recurring plans include AI search optimization. Those rates are founding client pricing, locked for the first three practices we take on. Ad spend and third-party software are quoted separately.
Do you work with more than one clinic across United States?
One clinic per area. We take a single practice per market and work only for them, so if your area is already taken we will say so in the first reply rather than compete against our own client.
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