A shared foundation is possible, but targeting, competition, costs, services, language, and landing-page context should be evaluated separately.
The most expensive dental clicks we have measured in any market.
Dental Marketing Agency Serving Texas
Market overview
An $11.00 click leaves no room for sloppy work
"Dentist Austin" costs about $11.00 per click on 900 monthly searches at a difficulty of 59 — the highest click price in any dental market we have measured. That is a signal rather than a warning: advertisers do not bid that unless patients convert. It does mean a homepage landing page or a missing negative keyword list costs several times here what the same mistake costs elsewhere. Dallas at difficulty 65 is the hardest of the three large metros; Houston at 52 is the most reachable.
Services
What we do for practices across Texas
Most practices start with two or three of these. The free audit says which ones, and in what order, for your clinic specifically.
Case result
What this work looks like when it lands
One dental practice we work with, over the course of the engagement. Leads and booked patients are counted separately, because they are not the same number.
2080
monthly new leads
1365
monthly new patients
Results from a ScaleUp Dental client engagement. The practice asked not to be identified. Individual results depend on market, service mix, capacity and budget, and we do not present these as typical or as a forecast for a Texas practice.
Pricing
What this costs a Texas practice
Published rates, not a quote you have to ask for. The two recurring plans both include AI search optimization, and they are founding client pricing — locked for the first three practices we take on.
- Starter Visibility Plan$400/month
- Patient Growth Plan$2,000/month
- Practice Scale Plan$3,500/month
- Dental Website Setup$1,250one-time
Advertising spend and third-party software are quoted separately. Prices in Canadian dollars, taxes additional.
See what each plan includesWorth reading first
Before you hire anyone
Our own research, published in full. Most of it is inconvenient for the way this industry sells, which is rather the point.
- Dental Website SEO: We Audited 213 Canadian Clinics and Technical Health Predicted NothingWe ran a 12-point technical audit on every clinic in our Canadian dental dataset. 100% pass HTTPS and mobile, 80% c…
- How Dental Clinics Appear in Google AI OverviewsWe measured 100 Canadian dental keywords. AI Overviews answer 94% of cost questions and 92% of comparison questions…
- How to Choose a Dental SEO or Marketing Company in CanadaSeven questions that separate dental marketing companies doing real work from those selling backlink packages, plus…
- How to Choose a Dental Google Ads AgencyReal Canadian dental CPCs, the questions that separate a managed account from a set-and-forget one, and why the che…
Strategy for this market
What we would prioritize
Metro-specific structure
Keep keyword research, budgets, landing pages, and reporting distinct for each clinic market.
Suburban growth capture
Match new-community search demand with accurate location, service, insurance, and booking information.
Call and booking attribution
Identify which markets and services generate qualified patient conversations before reallocating spend.
Privacy and advertising context
U.S. federal and state-aware workflows
Texas campaigns should account for applicable federal health privacy rules, state privacy requirements, and professional advertising standards. Sensitive form and call data should not be passed into ordinary ad platforms without an appropriate review.
Service-area note: This page does not claim a ScaleUp Dental office or physical address in Texas.
FAQ
Can the same dental ads run across every Texas city?
Do you provide dental SEO across Texas?
Yes. Dental SEO for Texas practices covers the treatment and location pages patients search for, the Google Business Profile that decides most local visibility, and the internal linking that connects them. In our study of 213 Canadian dental clinics, keyword coverage tracked organic traffic at +0.88 while Domain Rating managed +0.36 — so the work is building pages worth ranking, not buying links.
Can a Texas dental clinic appear in Google AI Overviews?
Yes, and that is what generative engine optimization (GEO) is for. We measured 100 Canadian dental keywords: 94% of cost and insurance questions and 92% of treatment comparison questions now return an AI Overview, while searches naming a city return one only 10% of the time. So a Texas practice gets cited by answering cost, comparison and candidacy questions in a form an assistant can quote, with FAQ schema and entity data behind it. Nobody can guarantee a citation, and anyone who does is describing something they do not control.
Do you manage Google Ads and PPC for Texas dentists?
Yes. Pay-per-click for a Texas dental practice means a radius around the clinic rather than a whole region, a negative keyword list that excludes jobs, courses and insurance research, and landing pages that continue the ad instead of dropping people on a homepage. We report cost per booked appointment, not cost per click — the cheapest clicks in dentistry are usually the ones furthest from a booking.
Do you run Facebook and Instagram ads for Texas dental practices?
Yes, for the treatments they suit. Meta ads create demand rather than capture it, so they work for elective, visual cases with a long decision window — clear aligners, veneers, whitening, implants — and not for emergency or routine care, where the patient is already searching. We will tell a Texas clinic when the honest answer is that Google and the Business Profile should come first.
What does dental marketing cost across Texas?
Plans run from $400 a month for local search foundations to $3,500 a month for the full system, and a website is $1,250 one-time with the first year of hosting included. The two recurring plans include AI search optimization. Those rates are founding client pricing, locked for the first three practices we take on. Ad spend and third-party software are quoted separately.
Do you work with more than one clinic across Texas?
One clinic per area. We take a single practice per market and work only for them, so if your area is already taken we will say so in the first reply rather than compete against our own client.
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